1.Engaging Website: Our responsive website is managed in-house and receives over 10,000 visits and 220,000 page views daily.
2.Search Engine Optimisation (SEO): Outsourced to a digital marketing agency to carry out annual audits and make regular recommendations to enhance rankings.
3.Content Marketing: In-house generation of content shared via offline and digital channels driving click throughs to the CG website e.g. Holiday Highlife Magazine and the ‘Gems Journal’ blog.
4.Email Marketing: A database of over 35,000 subscribers to our Gems newsletter and c900 property investors managed in-house via MailChimp.
5.Social Media Marketing: Social media content across all platforms is managed in-house and advertising is managed by a digital marketing agency.
6.Pay Per Click (PPC): Over 25% of our marketing budget is invested in PPC and managed by a specialist digital marketing agency.
7.Press and PR: Regular press trips and supporting press coverage generates awareness of Cornish Gems’ luxury portfolio of properties, driving click throughs to the CG website.