With year-round integrated on and offline strategic marketing and PR campaigns we make sure Cornish Gems is seen as the go-to agency for luxury holidays in Cornwall. This includes national press coverage and TV advertising as well as considerable investment in video content and digital marketing including weekly e-newsletters, search engine optimisation and paid Google and social media advertising.
Cornish Gems marketing strategies
Engaging Website: Our responsive website is managed in-house and receives over 10,000 visits and 220,000 page views daily.
Search Engine Optimisation (SEO): Outsourced to a digital marketing agency to carry out annual audits and make regular recommendations to enhance rankings.
Content Marketing: In-house generation of content shared via offline and digital channels driving click throughs to the CG website e.g. Holiday Highlife Magazine and the ‘Gems Journal’ blog.
Email Marketing: A database of over 35,000 subscribers to our Gems newsletter and c900 property investors managed in-house via MailChimp.
Social Media Marketing: Social media content across all platforms is managed in-house and advertising is managed by a digital marketing agency.
Pay Per Click (PPC): Over 25% of our marketing budget is invested in PPC and managed by a specialist digital marketing agency.
Press and PR: Regular press trips and supporting press coverage generates awareness of Cornish Gems’ luxury portfolio of properties, driving click throughs to the CG website.
